Sigh. Another illusion shattered. Perhaps we should start drinking Tang®—it may be more honest.
From the article:
“[R]aw juice is often heated, stripped of its volatile compounds and flavor-rich oils, and stored for as long as a year before it reaches the consumer. Something called “the flavor pack” is used to return most of the “natural” aroma and taste to the product…”
Squeezed: The Secrets of the Orange Juice Industry | Food & Think.